icelolly.com teamed up with boutique agency Jellyfish to re-target more than five million buyers a predictive machine learning model. The results were measured over a period of a month and tested against a controlled campaign. Our findings showed that the predictive campaign generated 146 conversions, more than double the 71 seen by the controlled campaign. Overall engagement… Read More
Icelolly.com sees double digit revenue growth
Revenues at holiday price comparison website icelolly.com have jumped 14 per cent over the past six months, despite uncertainty in the aftermath of recent terror attacks and Britain’s decision to leave the EU. These results buck the trend seen in the travel industry in recent months, with the high profile administration of cheap holidays provider… Read More
Understanding the psychology of your consumer
“Expert knowledge of your customer is critical to success,” says Ross Matthews, Chief Marketing Officer at icelolly.com Understanding the psychology of your consumer is incredibly important for all online platforms, especially in the travel sector – which, as we all know, is so heavily influenced by both economic and emotional factors. As a business, we… Read More
icelolly.com wins regional business transformation management award
Holiday price comparison site icelolly.com won the BVCA regional business transformation management team award for Yorkshire and the North East. As regional winner, icelolly.com has now been shortlisted for the national awards, which are held in London on November 30th. The BVCA Management Team Awards, produced in association with Grant Thornton UK LLP, is an annual… Read More
icelolly.com increases customer conversion though split testing
Leading holiday price comparison site icelolly.com has increased overall customer conversion by nearly 20% following user experience workshops and extensive research into the functionality of its website. During the course of their UX research, the product team at icelolly.com quickly realised that many best practices for usability were not necessarily right for their visitors. Using… Read More
icelolly.com targets growth with new handpicked ‘Top Deals’ service
icelolly.com, the UK’s leading holiday price comparison website, is targeting year on year growth and new advertiser acquisition in the next 12 months with the introduction of its ‘Top Deals’ offering. Launched on the back of a strong Black Friday trading period, the new service is an expansion into the curated deals space for icelolly.com…. Read More
icelolly.com announces national ITV sponsorship and TV campaign
Leading holiday comparison website icelolly.com has announced it will sponsor ITV’s You’ve Been Framed in 2017. The high profile sponsorship reflects a significant investment for the Leeds based travel price comparison site founded in 2005, who will also return to national TV advertising in January with their “Compare. Call. Save” campaign. Running from 2nd January… Read More
icelolly.com accredited by Best Companies
Holiday comparison website icelolly.com has been awarded a two-star accreditation by the highly respected Best Companies, demonstrating its commitment to attracting and retaining talent. Best Companies is a platform that helps businesses gain an advantage over competitors by measuring, recognising and improving employee engagement levels. It uses data-gathering and analysis tools to measure engagement from… Read More
Meet the MD: Andrew Latham, CEO of icelolly.com
Andrew Latham Interview What does your role involve? My principle objectives are to lead the company to exceed the expectations of all our stakeholders: our customers, our team, our advertising partners and our shareholders by delivering a quality customer centric experience, personal growth and fulfilment for the team leading to sustainable long-term growth and… Read More