Following a management buyout by Palatine Private Equity in 2013, icelolly.com brought in a new senior management team and a renewed focus on outstanding customer service.
Founded in 2005, Palatine Private Equity is an entrepreneurial, Partner led private equity business with a focus on backing like-minded people in the UK regional lower middle market. The Partners have over 80 years’ experience working with entrepreneurs and management teams in private equity backed businesses.
The firm’s current portfolio includes: MJ Quinn, MoneyPlus Group, EPI Group, icelolly.com, Forrest, Gusto Restaurants, Wren Sterling, John Charcol, The Alchemist Bar and Restaurant, Westleigh Partnerships, WHP Group, Vernacare, Cyberfort, Verdant Leisure and TTC.