icelolly.com is the UK’s fastest growing holiday comparison site, enabling users to search and compare great deals on a wide variety of holidays from the UK’s top travel companies.
Brands can benefit from bespoke, high-profile campaigns which fully leverage the metasearch, deals and media platform’s consumer and trade touch-points.
Why Brands Advertise With Us
Trust
89% of our users rate us as excellent or good, giving us a Trustpilot score of 8.7 – one of the highest in the travel industry.
Growth And Innovation
icelolly.com is the UK’s fastest growing holiday comparison site. Last Autumn we launched our new Deals platform and continue to add new features, with more exciting products in development.
Targeting
With over 40 million searches annually we have a wealth of information on our audience and what they are looking for.
Brand Awareness and Social
We are a Top 20 UK travel brand according to Hitwise 2018. Annual seven figure investment to drive new users via direct channels, which includes a strong partnership with ITV. We are one of the largest travel companies on social and we’ve built the largest independent travel network with over 1,500 influencers.
Audience
- 40m searches annually
- Email Database of 1m+
- Social Media Reach of 550k+
- Facebook: 510k
- Twitter: 38.9k
- Instagram: 13.7k
Our Customers
- 100% UK audience (21.6% London)
- Customer segment: 51% Couples, 26% Family
- Gender: 63% Female, 37% Male
Products
Search Listings
- Generate high quality leads for your offers through exposure to over 50,000 unique searchers each day on icelolly.com.
- Boost exposure for your best offers at the top of search listings to drive incremental leads.
Deals
- Top Deals: Featured at the TOP of each collections tab. Traffic directed through to a bespoke deal landing page (Cost Per Call & CPC).
- Lite Listings: Featured at the BOTTOM of each collections tab. Traffic directed through to your website (CPC).
- Branded Collections: We will create an exclusive branded collections tab for your campaign. We’ll drive calls, clicks or both dependent on your requirements.
- Additional promotion of your deals via email, social media, on site merchandising and app.
Email Exposure
- Audience Powered ™ email solutions. Talk to our growing GDPR compliant database of 1m+.
- Target efficiently and effectively by displaying the most relevant content to our segmented audience. Targeting available by destination, departure airport and product type.
- Use this channel to generate customer excitement and influence customer decisions.
Newspaper Reader Offers
- Reach new audiences and generate high quality leads through deal publishing in newspapers.
Bespoke Content
- Showcase your product or destination and drive new leads through custom built content created by our in-house team and hosted on icelolly.com. Use this fully branded editorial space to educate customers on the key USPs, giving them a real reason to visit your destination.
Influencer Marketing
- Influencer Event Sponsorship: icelolly.com hosts bi-annual influencer events, inviting some of the most influential travel and lifestyle bloggers to join us. Working together with the people who influence travel trends, we’ll capture the public’s’ attention via social and educate them on a new style of travel.
- Influencer Partnerships: Utilise influencer marketing by way of instagram and blog posts in order to promote your destination or resort to a new millennial audience.
Case Study
How We Work Together
Iglu Cruise use icelolly.com’s search listings to drive substantial calls to their business, and boost this activity with merchandising placements on the icelolly.com homepage and banners on search results.
Iglu Cruise also utilise the Top Deals listings to showcase their most amazing offers, which receive heavy promotion through onsite, social media and email communications.
The Results
icelolly.com helped Iglu Cruise achieve their key objective of reducing their blended cost per lead, as well as providing them with a yearly increase in enquiries and strong visibility on a well-known platform.
Claire Willoughby,
Operations & Strategic Partnerships Director at icelolly.com, said:
“Iglu Cruise has been working with icelolly.com for over 6 years and this is a partnership we have seen grow from strength to strength. Not only have we seen more enquiries year on year in 2017, but also our cost per enquiry has significantly decreased, which is largely due to icelolly.com working closely with us to understand our objectives.”