Founded in 2005, icelolly.com is now officially the UK’s largest package holiday comparison and deals website according to independent research released by leading competitive intelligence and research company, Hitwise.
Advertise on icelolly.com to benefit from the company’s significant brand awareness and experienced leadership team. The team can facillitate bespoke, high-profile campaigns which fully leverage the metasearch, deals and media platform’s consumer and trade touch-points.
Why Brands Advertise With Us
icelolly.com’s growing stature as one of the UK’s leading travel brands has seen the company win various awards, including: ‘Rising Brand of the Year 2018’ & ‘Best Use of Social Media’ at the Travolution Awards; ‘Travel & Tourism eCommerce Website of the Year 2018’ at the Northern eCommerce Awards; ‘Innovation in Integration: Combining Tech Powers’ at the 2018 dotmailer Email Marketing Awards; ‘Best Website’ at the Northern Digital Awards 2019 ; and Travel Brand of the Year (<£25m) at the Travel Marketing Awards 2019.
The business recently received a 5-star rating on Trustpilot in 2019, placing it at the very top of its category in the sector. 9 out of 10 users rate the service as ‘excellent’ or ‘good’.
Growth And Innovation
The icelolly.com website was relaunched in late 2018, incorporating a unified ‘App-like’ look on all pages and an easy-to-use mega navigation menu to simplify the search and book process.
New features include a sector-first pricing calendar, which uses 12 million different search combinations to allow customers to see how prices vary by departure day; Trip Finder, which provides customers with a choice of destinations, insight on the location and indicative pricing; and a Deals platform that capitalises on proprietary intelligent segmentation technology.
With over 40 million searches annually we have a wealth of information on our audience and what they are looking for, icelolly.com is a great website for you to advertise on.
Awareness of the icelolly.com brand now stands at 40% – an increase of +5% since the turn of the year – reflecting the company’s ambition of becoming one of the UK’s favourite holiday brands. Brand-building initiatives include an industry-first partnership with ITV designed to showcase icelolly to a high proportion of core target customers.
icelolly.com is one of the largest travel companies on social. The company also boasts the largest independent travel network with over 1,500 influencers.
- 26m sessions annually
- Email Database of 1m+
- Social Media Reach of 595k+
- Facebook: 539k+ (the 4th largest following in UK travel)
- Twitter: 38k+
- Instagram: 18k+
- 100% UK audience (21.6% London)
- Customer segment: 51% Couples, 26% Family
- Gender: 63% Female, 37% Male
The metasearch proposition has developed and employs a customer-centric algorithm that takes into account factors like destination, departure dates and party size to highlight the most relevant offers within search results. Generate high quality leads for your offers through exposure to over 50,000 unique searchers each day on icelolly.com, or boost exposure for your best offers at the top of search listings to drive incremental leads.
Advertise your deals via email, social media, on-site merchandising or via the icelolly.com app.
- Top Deals: Featured at the TOP of each collections tab. Traffic directed through to a bespoke deal landing page (Cost Per Call & CPC).
- Lite Listings: Featured at the BOTTOM of each collections tab. Traffic directed through to your website (CPC).
- Branded Collections: We will create an exclusive branded collections tab for your campaign to drive calls, clicks or both dependent on your requirements.
Audience Powered ™ Email Solutions
Use this channel to generate customer excitement and influence customer decisions. Target our growing GDPR compliant database of 1m+ efficiently and effectively by displaying the most relevant content to our segmented audience. Additional targeting is available by destination, departure airport and product type.
Newspaper Reader Offers
Reach new audiences and generate high quality leads through deal publishing in newspapers.
Advertise your product or destination and drive new leads through bespoke content created by our in-house team and hosted on icelolly.com. Use this fully branded editorial space to educate customers on the key USPs.
Utilise influencer marketing to promote your brand, destination or resort to a new millennial audience.
- Influencer Event Sponsorship: icelolly.com hosts bi-annual influencer events, inviting some of the most influential travel and lifestyle bloggers. Working together with the people who influence travel trends, we’ll capture the public’s’ attention via social and educate them on a new style of travel.
- Influencer Partnerships: Utilise influencer marketing by way of Instagram and blog posts to promote your destination or resort to a new millennial audience.
Case Study: RCCL
An early adopter to cruise in a metasearch, icelolly.com partnered with global leader, RCCL. The campaign aimed to drive awareness, direct response, engagement and ultimately qualified traffic and bookings for them in Q4 2018 and Q1 2019. There was also a focus on Caribbean itineraries, more specifically, the Oasis-class ships.
Implementation And Creativity
Between 13th August and 30th September 2018, icelolly.com ran a site-wide campaign to promote RCCL. The campaign was undertaken in response to customer feedback and to capitalise on the growing momentum in the sector by highlighting the different types of Cruise experiences available, with inspiring and exciting itineraries for new-to-cruise and repeat cruise customers alike.
From dedicated deals to value-added content in search results, homepage takeovers, targeted promotional activities across social, on-site, email and other owned media channels were designed for RCCL to maximise brand awareness, drive new customers and inform broader audiences of their products. In addition to this, icelolly.com also even more to the agreed activity, including TV sponsorship, London Underground OOH, and press exposure.
RCCL achieved a bumper couple of booking days at the start of the campaign. Plus, the nationwide coverage across various media channels made a significant impact.
As a result of the success of this campaign, not only have RCCL booked another two takeovers, but other brands also followed suit. Princess Cruises and P&O Cruises both benefited from similar campaigns.