Founded in 2005 icelolly.com is the UK’s most visited holiday comparison and deals site with significant brand awareness and an experienced leadership team.
Brands can benefit from bespoke, high-profile campaigns which fully leverage the metasearch, deals and media platform’s consumer and trade touch-points.
Why Brands Advertise With Us
Trust
icelolly has won multiple awards and 89% of our users rate us as excellent or good. We have a Trustpilot score of 8.7 – one of the highest in the travel industry.
Growth And Innovation
icelolly.com is the UK’s most visited holiday comparison site (Hitwise, 2019). Last Autumn we launched our new Deals platform and continue to add new features, with more exciting products in development.
Targeting
With over 40 million searches annually we have a wealth of information on our audience and what they are looking for.
Brand Awareness And Social
We are a Top 20 UK travel brand according to Hitwise 2018. Annual seven figure investment to drive new users via direct channels, which includes a exclusive partnership with the UK’s largest media broadcaster. We are one of the largest travel companies on social and we’ve built the largest independent travel network with over 1,500 influencers.
Audience
- 20m sessions annually
- Email Database of 1m+
- Social Media Reach of 550k+
- Facebook: 515k+ (the 4th largest following in UK travel)
- Twitter: 38.9k+
- Instagram: 14k+
Our Customers
- 100% UK audience (21.6% London)
- Customer segment: 51% Couples, 26% Family
- Gender: 63% Female, 37% Male
Products
Search Listings
Generate high quality leads for your offers through exposure to over 50,000 unique searchers each day on icelolly.com, or boost exposure for your best offers at the top of search listings to drive incremental leads.
Deals
Additional promotion of your deals via email, social media, on site merchandising and app.
- Top Deals: Featured at the TOP of each collections tab. Traffic directed through to a bespoke deal landing page (Cost Per Call & CPC).
- Lite Listings: Featured at the BOTTOM of each collections tab. Traffic directed through to your website (CPC).
- Branded Collections: We will create an exclusive branded collections tab for your campaign. We’ll drive calls, clicks or both dependent on your requirements.
Audience Powered ™ Email Solutions
Use this channel to generate customer excitement and influence customer decisions. Target our growing GDPR compliant database of 1m+ efficiently and effectively by displaying the most relevant content to our segmented audience. Targeting available by destination, departure airport and product type.
Newspaper Reader Offers
Reach new audiences and generate high quality leads through deal publishing in newspapers.
Bespoke Content
Showcase your product or destination and drive new leads through custom built content created by our in-house team and hosted on icelolly.com. Use this fully branded editorial space to educate customers on the key USPs, giving them a real reason to visit your destination.
Influencer Marketing
Utilise influencer marketing to promote your brand, destination or resort to a new millennial audience.
- Influencer Event Sponsorship: icelolly.com hosts bi-annual influencer events, inviting some of the most influential travel and lifestyle bloggers to join us. Working together with the people who influence travel trends, we’ll capture the public’s’ attention via social and educate them on a new style of travel.
- Influencer Partnerships: Utilise influencer marketing by way of instagram and blog posts in order to promote your destination or resort to a new millennial audience.
Case Study: RCCL
Objective(s)
An early adopter to cruise in a metasearch, icelolly.com partnered with global leader, RCCL to drive awareness, direct response, engagement and ultimately qualified traffic and bookings for them in Q4 2018 and Q1 2019. There was also a focus on Caribbean itineraries, more specifically, the Oasis class ships.
Implementation And Creativity
Between 13th August and 30th September 2018, icelolly.com ran a site-wide campaign to promote RCCL. The campaign was undertaken in response to customer feedback and to capitalise on growing momentum in the sector by highlighting the different types of Cruise experiences available, with inspiring and exciting itineraries for new-to-cruise and repeat cruise customers alike.
From dedicated deals to value-added content in search results, homepage takeovers, targeted promotional activities across social, on site, email and other owned media channels were designed for RCCL to maximise brand awareness, drive new customers and inform broader audiences of their products. icelolly.com also added even more to the agreed activity, including TV sponsorship, London Underground OOH, and press exposure.
Results
RCCL achieved a bumper couple of booking days at the start of the campaign and the nationwide coverage across various media channels made a significant impact.
Following the success of this campaign, not only have RCCL booked another two takeovers, but other brands have followed. Princess Cruises and P&O Cruises have since benefited from similar bespoke, high-profile campaigns which fully leveraged the metasearch, deals and media platform’s consumer and trade touch-points.