Founded in 2005, icelolly.com simplifies what can be a complicated and frustrating process by putting fun and personality into holiday comparison, offering more than 20 million visitors a year the opportunity to compare a wide range of holiday experiences and find a great value deal to suit their tastes, availability and budget.
It is the UK’s largest package holiday comparison and deals website according to independent research by Hitwise. With all holiday packages covered by ATOL, and the business awarded a Trustpilot rating of 4.7 out of 5 in 2019, customers can book with confidence through the site, safe in the knowledge that the range of affordable, low cost deals across sun, city, ski, cruise and UK experiences are financially protected.
icelolly.com’s growing stature as one of the UK’s leading and most trusted travel companies was recognised by customers and the industry alike in 2019. The company won a host of high-profile awards in 2019 including Travel Brand of the Year at the Travel Marketing Awards and Brand of the Year at the Travolution Awards.
The icelolly.com Proposition
icelolly.com is made up of three commercial pillars: Search, Deals and Media. All three work together to create a fair, transparent and user-friendly holiday and deal comparison marketplace.
- ‘Search’ offers customers the opportunity to compare millions of holidays and cruises with real-time pricing & availability and smart filtering allowing them to refine results by star rating, board basis, budget, etc. icelolly.com created the market-first bidding technology (BidAssist) to influence position, visibility and traffic.
- ‘Deals’ feature curated holiday experiences that are of high quality, at unmissable prices or feature additional extras.
- ‘Media’ solutions across Email, Social, Display, Homepage Takeovers and Audience Extension to help advertisers target customers with the relevant product, using first-party data.
In addition, a dedicated team committed to quality standards monitors all travel partners through the below processes:
- Benchmarking: The business received a 4.7 / 5 rating on Trustpilot, placing it at the very top of its category in its sector and making it the most trusted holiday comparison and deals website in the UK. More than 9 out of 10 users who have reviewed icelolly.com rate the service as ‘excellent’ or ‘good’.
- Code of Conduct: All advertisers on icelolly.com adhere to a strict compliance code, which is monitored daily. If it is deemed an advertiser has breached the Code of Conduct, this could lead to their offers being removed with immediate effect until a full investigation has taken place.
- External Monitoring: To demonstrate our commitment to compliance, icelolly.com approached West Yorkshire Trading Standards Service towards the end of 2013 for advice and guidance in all areas of our business. Our processes and T&C’s have been reviewed and we are proud to say that West Yorkshire Trading Standards Service rates icelolly.com as a Primary Authority Partner.