Inspiring. Independent. Playful. Quality.
icelolly.com is now one of the last independently-owned brands in the top 20 most recognised holiday comparison websites. The website has been developed over the last decade to inspire holidaymakers and enable them to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies.
The icelolly.com proposition is made up of three commercial pillars: Search, Deals and Media, all of which work together to provide a fair, transparent and user-friendly holiday and deal comparison marketplace.
The company is utterly unbiased, focused only on helping customers find the best possible deal from our wide range of leading travel partners. icelolly.com put personality and fun into holiday comparison, while always ensuring that every customer interaction is the best it can possibly be. In a space full of comparison websites owned by holiday suppliers, the brand is proud to be utterly independent.
Driving Quality And Value
The consumer is at the heart of everything we do. We know we have a responsibility to ensure that deals on the site are genuine and offer the best value for money for our customers. A dedicated team committed to quality standards monitor all travel partners through the below processes.
- Code of Conduct – All advertisers on icelolly.com adhere to a strict compliance code, which is monitored daily. Partners in breach have their deals removed.
- Benchmarking – The business recently received a five star rating on Trustpilot in 2019, placing it at the very top of its category in the sector with 9 out of 10 users rating it as ‘excellent’ or ‘good’.
- External Monitoring – icelolly.com is a Primary Authority Partner of West Yorkshire Trading Standards. This ensures we work closely to keep up with trends in appropriate advertising and consumer marketing.