Inspiring. Independent. Playful. Quality.
icelolly.com is now one of the last independently-owned brands in the top 20 most recognised holiday comparison websites. We have developed the site over the last decade to inspire holidaymakers and enable them to search and compare an exceptional range of 130 million deals from sun to city, and from ski to cruise.
We’re utterly unbiased, focused only on helping customers find the best possible deal from our wide range of leading travel partners. We believe we put personality and fun into holiday comparison, while always ensuring that every customer interaction is the best it can possibly be. In a space full of comparison websites owned by holiday suppliers, we’re proud to be utterly independent.
Driving quality and value
The consumer is at the heart of everything we do. We know we have a responsibility to ensure that deals on the site are genuine and offer the best value for money for our customers. We have a team that is purely committed to quality standards and monitors our agent partners through the below processes.
- Code of Conduct – all advertisers on icelolly.com adhere to a strict compliance code, which is monitored daily. Partners in breach have their deals removed.
- Benchmarking – our +45 net promoter score, 8.7 Trustpilot rating and over 5,000 customer reviews are testament to our exacting benchmarking standards
- External Monitoring – icelolly.com is a Primary Authority Partner of West Yorkshire Trading Standards. This ensures we work closely to keep up with trends in appropriate advertising and consumer marketing.