Holiday comparison site icelolly.com has stepped up its partnership with ITV, announcing a series of high profile sponsorships in the last week. Deals for ITV’s ‘Change Your Tune’ and ‘Dickinson’s Real Deal’ along with STV’s ‘Judge Rinder’ have all been secured with icelolly.com as headline sponsor.
The company boasts a recent history of successful campaigns with ITV, the businesses having developed a close working relationship over the last 5 years that has seen the holiday price comparison site appear across a number of ITV channels, in a coordinated effort to raise brand awareness amongst households throughout the country.
icelolly.com have for a number of years provided holiday prizes to popular TV game shows, including Ant & Dec’s Saturday Night Takeaway, when in 2015, 50 members of the audience were whisked off to New York for the season finale.
This latest sponsorship campaign coincides with the re-launch of icelolly.com’s new holiday comparison proposition earlier this year. Users can now easily search, sort and filter holiday deals from the UK’s biggest holiday providers such as TUI, Jet2holidays, On the Beach and Love Holidays with real time pricing and live availability displayed across all deals. Furthermore, with of 89% of users rating the service as excellent or good via Trustpilot, ITV viewers who are tempted to search for a holiday with icelolly.com can be confident of excellent customer service.
Ross Matthews, Chief Marketing Officer at icelolly.com commented, “We’re delighted to be continuing our close partnership with ITV, one of the largest and most-loved TV networks in the UK. Given icelolly.com’s broad audience appeal, there is a natural crossover between the shows we are sponsoring and our ability to help the UK public save time and money when researching and booking their family holidays”.
Jason Spencer, Business Development Director at ITV commented, “We are really excited to have icelolly.com as the sponsors of not only one of our much-loved daytime shows but also a brand new entertainment format in peak-time. We hope to use this as a platform for growth for icelolly.com in the competitive travel sector whilst engaging our audience across the schedule”.
Notes to editors
Founded in 2005, icelolly.com is now the UK’s fastest growing holiday comparison website according to Hitwise data Q1 2018, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from the leading UK travel companies. All holidays are ATOL protected.
Being able to compare deals from more than 30 different travel companies, who add their best offers daily, allows customers to save time researching their holiday and save money, making icelolly.com a firm favourite with British holidaymakers.
Nielsen and Google research from 2016/17 highlights that travelers spent an average 53 days visiting 28 different websites over 76 web sessions to research their holidays.