icelolly.com are pleased to announce their national sponsorship of ITV’s Bang on the Money, a new Saturday night game show that pits two teams against each other in a series of games that will test their skills and smarts.
Hosted by XFM’s Ricky and Melvin (Kiss FM, Sweat The Small Stuff), the show gives three friends the chance to win a massive cash prize by working together to complete a variety of challenges, in which they attempt to hit a target that’s determined by choosing a number from one of nine boxes.
Filmed in front of a live studio audience, the show piles on the pressure for the climax of the show, where the winning team can’t score too high or too low but must be Bang on the Money!
icelolly.com’s sponsorship of the show is part on an ongoing campaign to increase awareness and visibility of their brand. In 2015 they featured as the main prize partner on Ant & Dec’s Saturday Night Takeaway, and are looking to build on that success with a second ITV partnership.
The holiday price comparison site will be the national sponsors of Bang on the Money for the whole 8-week run of the show, with advert spots before and after the programme in addition to either side of the advert breaks.
The 60 minute shows are scheduled to begin Saturday 16th April 2016 at 7pm, prior to Britain’s Got Talent running for 8 weeks until 4th June 2016 and are expected to reach an audience of over 13m adults during the run.
Ross Matthews, CMO at icelolly.com commented “Bang On The Money fits perfectly with our target audience and we’re delighted to be once again working with ITV. This sponsorship represents a significant investment for icelolly.com and is a further sign of our intention to become the UK’s leading holiday price comparison service”.
Note to editors
Founded in 2005, icelolly.com is today one of the UK’s leading holiday price comparison websites, with more than 20 million unique visitors each year.
Customers can compare millions of great deals on package holidays from some of the top travel companies every day. Booking is simple, fast and safe – all a holidaymaker has to do is call the phone number provided and they will be connected to a dedicated agent, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different advertisers, who add their latest offers daily, allows customers to save money on their holiday booking, making icelolly.com a firm favourite with British families.