The power of social media helped icelolly.com reward a 70-year-old who battled through the snow to fulfil her duties as a carer.
The Bradford-based carer was one of many impacted by the UK snowfall, but the climate didn’t stop Pam Chapman. Pam, who cares for three men with learning difficulties, was unable to get a bus or taxi home from work. As a result, she walked five miles after an extended shift due to a shortage of staff. She passed waist-deep snow drifts as the temperature dropped as low as -4 degrees.
When interviewed in a video by the BBC, Pam said: “You can’t leave them on their own, you’ve got a duty of care really. You’ve got to do it, even at 70. Queensbury’s well-known for being the highest spot in Bradford, so when it gets bad, it gets bad!”
The team at icelolly.com’s Leeds HQ were in awe after hearing about Pam’s story and appealed to their Facebook fans to track her down. They were able to contact Pam and offer her a relaxing spa break as a way of saying thank you for her sheer determination against all odds, which was accepted and appreciated.
Richard Singer, chief executive of icelolly.com, said: “We’re delighted to have been able to track Pam down and offer her a well-deserved break. The dedication and commitment she has shown to her work is truly commendable, and we’re glad she has been recognised for the inspirational woman she is.”
The carer and now internet sensation will now enjoy a well-earned rest with her daughter at a local country park hotel and spa.
Account Executive, MC2
0161 236 1352
Note to editors
Founded in 2005, icelolly.com is one of the UK’s leading holiday comparison websites, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from some of the top travel companies. Booking is simple, fast, and because all holidays are protected, safe. Once a customer has searched for their holiday on icelolly.com all they have to do is call the phone number, or visit the website of the dedicated travel provider, who will process their reservation and provide all the required information.
Comparing deals from more than 30 different travel companies, who add their best offers daily, allows customers to save time researching their holiday and save money. As a result, icelolly.com a firm favourite with British holidaymakers.