The UK’s fastest growing holiday price comparison site, icelolly.com, has teamed up with McDonald’s UK to play a part in its hotly anticipated nationwide Monopoly game.
Customers will have the chance to win one of 20 three-night European city breaks for two from icelolly.com. To win an instant prize, customers will simply peel back game pieces attached to McDonald’s boxes, cups and cartons to reveal a winning code which can be claimed instantly online. Holidays will include return flights, hotel and transfer.
Monopoly Wiiiin! at McDonald’s will be rolled out across more than 1,270 restaurants from 21st March. Now in its thirteenth year, the return of the promotion has been eagerly anticipated and follows on from its success last year which saw 25 million entries and 9.1 million visits to the company’s Monopoly microsite.
Commenting on the partnership, Richard Singer, CEO at icelolly.com, said: “icelolly.com helps millions of families each year to find the best holiday at the best price. We continually look to partner with brands that allow us to put our product in front of their customers, to offer even more exciting and affordable holidays to more families across the country.
“We are delighted to have been selected by McDonald’s to be a part of their popular and exciting UK-wide campaign. This fantastic partnership coincides with the launch of our latest holiday comparison feature which easily allows users to select the best holiday deals for their budget.”
icelolly.com’s support will be promoted on the McDonald’s Monopoly website.
ENDS
Press contact:
Sophie Calmonson
Account Executive, MC2
sophiec@thisismc2.com
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is one of the UK’s leading holiday comparison websites, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from some of the top travel companies. Booking is simple, fast, and because all holidays are protected, safe. Once a customer has searched for their holiday on icelolly.com all they have to do is call the phone number, or visit the website of the dedicated travel provider, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different travel providers, some of which are big high street names who add their best offers daily, allows customers to save time researching their holiday and save money, making icelolly.com a firm favourite with British holidaymakers.