icelolly.com partners with independent coffee retailers in bid to help keep London cool in the heatwave
- Only 60% of us have seen or heard health warnings advising us to keep hydrated
- Almost 20% of us admit to not drinking enough fluids in the hot weather
- Less than half would consider swapping a hot drink for a cold one in a bid to keep cool
- Only 21% have considered drinking iced coffee for their caffeine fix
When you think of an ice lolly, you can’t help but think about something cold and refreshing – which is why icelolly.com, the holiday price comparison site, is teaming up with a host of independent coffee houses in the south of England throughout August to encourage London’s millions of coffee drinkers to swap a hot drink for an iced coffee in a bid to keep hydrated.
With the heatwave set to return by the end of the week, an icelolly.com Google survey of 250 respondents shows that less than half of us would consider swapping a hot drink for a cold equivalent in a bid to keep cool, even in 30°C+ heat. One in five of us admit to not drinking enough fluids in the hot weather, with 60% oblivious to government health warnings stressing the importance of keeping hydrated in the hot weather.
With a Mintel 2017 report stating that two-thirds (66%) of UK 18-24-year-old coffee drinkers say chilled coffee is a good alternative to sugary drinks, compared to a quarter (26%) of drinkers aged 45+, 50,000 branded coffee cups will be going into independent retailers from Friday 3 August in the hope that the icelolly colours will prompt drinkers to swap their traditional Macchiato or Americano for an iced coffee as part of their daily fluid intake instead.
“Our team came up with the idea of branding coffee cups to encourage the man or woman in the street to keep cool in the heat,” said Ross Matthews, CMO of icelolly.com. “Like any advertiser, we look at various ways to promote our brand, but this initiative came from the idea that we could use the icelolly brand in a positive way to support public health efforts aimed at reminding people to keep hydrated.”
Customers who purchase and receive a branded cup will be able to scan the QR code printed on the side to win a fantastic holiday – something to look forward to once the long hot summer finally comes to an end.
For further information, please contact Ian Benjafield at: firstname.lastname@example.org or call 07951452007
Note to Editors
Full Google Survey Results
Have you seen or heard government health warnings to keep hydrated in the recent hot weather?
Are you swapping out hot drinks such as tea and coffee for water and other cold drinks?
Have you considered drinking iced coffee to get your caffeine fix?
Do you think you are drinking enough liquids to keep hydrated?