icelolly.com is partnering with Sykes Cottages this month, to promote its UK cottage offering and tap into the current demand for ‘staycation’ breaks. The collaboration, which is set to launch on 1st October and run throughout the month, will see leading price comparison site icelolly.com merchandise Sykes Cottages products through a takeover of its staycation… Read More
Machine learning sees conversion rates double in SMEs
icelolly.com teamed up with boutique agency Jellyfish to re-target more than five million buyers a predictive machine learning model. The results were measured over a period of a month and tested against a controlled campaign. Our findings showed that the predictive campaign generated 146 conversions, more than double the 71 seen by the controlled campaign. Overall engagement… Read More
icelolly.com generates incremental app dwell time with new game
Leading holiday price comparison site icelolly.com has created 250 hours of extra dwell time on its mobile app through the introduction of a new ‘Holiday Helper’ game. The game, which currently counts over 21,000 plays, aims to provide inspiration by asking a series of five questions on user’s holiday preferences (e.g. ‘sun or city’, ‘peace… Read More
Passport control queues far less serious than current reports suggest
The majority of passport control queues at European airports are currently less than 30 minutes, according to latest research from icelolly.com. The findings run counter to a number of recent reports of widespread and lengthy delays throughout the continent. icelolly.com polled 300 holidaymakers, all of whom had been on holiday to a European destination between… Read More
Icelolly.com sees double digit revenue growth
Revenues at holiday price comparison website icelolly.com have jumped 14 per cent over the past six months, despite uncertainty in the aftermath of recent terror attacks and Britain’s decision to leave the EU. These results buck the trend seen in the travel industry in recent months, with the high profile administration of cheap holidays provider… Read More
Understanding the psychology of your consumer
“Expert knowledge of your customer is critical to success,” says Ross Matthews, Chief Marketing Officer at icelolly.com Understanding the psychology of your consumer is incredibly important for all online platforms, especially in the travel sector – which, as we all know, is so heavily influenced by both economic and emotional factors. As a business, we… Read More
Last minute holidays surge by 34% following general election result
“UK holidaymakers looking to secure a late deal as sterling weakens,” says icelolly.com Holiday booking demand surged by 24% in the days following the general election result, according to latest data from price comparison site, icelolly.com. Searches for last minute* holiday packages also saw a huge uplift of 36% during the same period. The most… Read More
icelolly.com targets millennials with ‘Holiday Scoop’ Youtube vlog
Leading holiday price comparison site, icelolly.com, has launched Holiday Scoop – a YouTube show aimed at engaging millennials by providing exciting online travel content in a bitesize format. The Holiday Scoop show, which is hosted by popular vlog duo Kinging It, includes a combination of expert travel news and tips, surveys, Q&As, unique destination spotlights… Read More
icelolly.com wins regional business transformation management award
Holiday price comparison site icelolly.com won the BVCA regional business transformation management team award for Yorkshire and the North East. As regional winner, icelolly.com has now been shortlisted for the national awards, which are held in London on November 30th. The BVCA Management Team Awards, produced in association with Grant Thornton UK LLP, is an annual… Read More