New Deals Collection featuring segmented deal types and curated offers set to further enhance user experience
Icelolly.com has unveiled a new platform specifically designed for customers seeking inspiration, new ideas and, above all, the best value deals in the market. With a contemporary layout and colourful imagery, the all-new Deals Collection highlights all the different types of experiences available to customers, broken down into dedicated sections conceived to make the search and book process simpler and more user-friendly than ever before.
All deals – some of which are exclusively available to icelolly customers – have been hand-picked by icelolly’s team of travel experts from a wide selection of experiences provided by the UK’s leading travel companies. icelolly uses a range of data points across 20 million annual searches to determine the most popular destinations, hotels and holiday types to inform the deals.
From family groups to couples, package holidays to city breaks, the platform allows visitors to navigate directly to whichever selection of experiences best suits their requirements. Bespoke categories include groupings of icelolly’s most popular searches including types of holiday (All Inclusive, Family, Luxury, Cruise), seasonal offers (Beach, Winter Sun, Faraway, Ski & Snowboarding), destinations (Canary Islands, Disneyland Paris, UK Breaks) and experiential (Dining, Days Out & Spa, Christmas Market Breaks). Customers can then decide on which deal they wish to book based on a number of criteria, from price to type of accommodation, free child places to departure airport availability and more.
The Deals Collection is headlined by a dedicated selection of Top Deals. Especially chosen for their exceptional value and quality and highlighting additional extras or those experiences that are available at unmissable prices, these curated ‘editor’s picks’ showcase the very best offers across all categories. As well as featuring prominently on the website, Top Deals are also promoted to icelolly.com’s 1m+ emails database and on social media, which currently enjoys a reach of 500k+.
Since the Deals Collection was soft-launched in September, the most popular search categories have been All Inclusive and City Breaks, closely followed by Beach Holidays. The most popular destinations have been Tenerife and Amsterdam, followed by Benidorm, the Algarve and Turkey.
“We are constantly looking for ways to improve our offering, and the Deals Collection is the latest part of this development,” explained Stuart Barrett, Sales Director, icelolly.com. “From those customers who know exactly what they want from a holiday to those that are looking for inspiration and are flexible, the team at icelolly has worked hard to ensure that the all-new Deals platform caters for all types of holidaymaker at all ends of the market.”
Note to Editors
Deals Collection categories currently include:
- Top Deals / Editor’s Picks
- All Inclusive
- Winter Sun
- Beach Deals
- City Breaks
- Ski & Snowboarding
- Canary Islands
- Christmas Market Breaks
- UK Breaks
- Luxury Holidays
- Dining days Out & Spa
- Disneyland® Paris
For further information, please contact Ian Benjafield at: firstname.lastname@example.org or call 07951452007