UK’s leading holiday price comparison and deals platform overhauls website to make the search and book process more user-friendly and inspirational than ever before.
As the traditional Peaks holiday booking season continues, icelolly.com has announced the relaunch of its web platform across desktop, mobile and IOS/Android to ensure that customers seeking inspiration, new ideas and, above all, great value deals enjoy the very best user experience in the market.
The site now features a unified ‘App-like’ look on all platforms, incorporating bold colours and aspirational background images. The homepage features an easy-to-use mega navigation menu that highlights all deal collections, with the tool extended across all pages to simplify the search and book process and allow customers to more easily navigate to the different types of experiences and holidays on offer.
The homepage features prominent drop-down menus – Compare Holidays, Holiday Deals and Travel Inspiration – that allow users to click directly through to the type of service they need. Whether they have a specific experience or destination in mind or are simply looking for ideas as to where to travel, it has never been easier for customers to search, sort and filter holiday deals from a host of the UK’s largest holiday and cruise providers, which feature real-time pricing and live availability.
Bespoke Deal Categories
The site also incorporates dedicated sections below the search-and-book window to allow for quick and easy access to bespoke categories designed to suit every requirement. From couples to families, packaged beach holidays to city breaks, these include
“As a business, we consider the customer journey in everything that we do, and ensuring they get the very best user experience when visiting icelolly.com is essential,” explains Tony Iacobucci, Chief Technology Officer. “The team has worked tirelessly to reimagine our website, providing inspiration to our customers and giving them the opportunity to learn more about their destination of choice or discover new experiences.”
icelolly.com’s Peaks sale runs until January 31 2019, and customers can easily search, sort and filter holiday deals from the majority of the UK’s largest holiday and cruise providers including TUI, Jet2holidays, On the Beach, loveholidays, Princess Cruises, Royal Caribbean and more.
*The website was developed by the in-house team at icelolly.com, and its first iteration launched in mid-December 2018 following a period of A/B testing.
For further information, please contact Ian Benjafield on firstname.lastname@example.org or call 07951452007
icelolly.com compares more holiday deals than any other website in the UK. With more than 20 million visitors each year generating over 40m search queries and one of the largest Social followings in travel, icelolly.com allows customers to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies. Named the UK’s fastest growing holiday comparison website according to Hitwise, icelolly.com’s growing stature as one of the UK’s leading travel brands was recognised by customers and the industry alike in 2018. The company was recently named ‘Rising Brand of the Year 2018’ at the Travolution Awards, also winning for ‘Best Use of Social Media’; ‘Travel & Tourism eCommerce Website of the Year 2018’ at the Northern eCommerce Awards; and won the ‘Innovation in Integration: Combining Tech Powers’ at the 2018