Leading holiday price comparison site icelolly.com has increased overall customer conversion by nearly 20% following user experience workshops and extensive research into the functionality of its website. During the course of their UX research, the product team at icelolly.com quickly realised that many best practices for usability were not necessarily right for their visitors. Using… Read More
icelolly.com targets growth with new handpicked ‘Top Deals’ service
icelolly.com, the UK’s leading holiday price comparison website, is targeting year on year growth and new advertiser acquisition in the next 12 months with the introduction of its ‘Top Deals’ offering. Launched on the back of a strong Black Friday trading period, the new service is an expansion into the curated deals space for icelolly.com…. Read More
London tops list of UK cities most desperate for a break
“Three quarters of people desperate for a holiday, with London topping the list of ‘bluest’ UK cities,” says icelolly.com New research published today has revealed that a whopping 76% of Brits are in desperate need of a break, with over half (57%) craving a beach holiday to banish the January Blues. The research was commissioned… Read More
icelolly.com announces national ITV sponsorship and TV campaign
Leading holiday comparison website icelolly.com has announced it will sponsor ITV’s You’ve Been Framed in 2017. The high profile sponsorship reflects a significant investment for the Leeds based travel price comparison site founded in 2005, who will also return to national TV advertising in January with their “Compare. Call. Save” campaign. Running from 2nd January… Read More
icelolly.com accredited by Best Companies
Holiday comparison website icelolly.com has been awarded a two-star accreditation by the highly respected Best Companies, demonstrating its commitment to attracting and retaining talent. Best Companies is a platform that helps businesses gain an advantage over competitors by measuring, recognising and improving employee engagement levels. It uses data-gathering and analysis tools to measure engagement from… Read More
Meet the MD: Andrew Latham, CEO of icelolly.com
Andrew Latham Interview What does your role involve? My principle objectives are to lead the company to exceed the expectations of all our stakeholders: our customers, our team, our advertising partners and our shareholders by delivering a quality customer centric experience, personal growth and fulfilment for the team leading to sustainable long-term growth and… Read More
Customers book early to fix costs for next year’s summer holiday
Customers booking their summer holidays for 2017 are focused on getting the best deal possible and are prepared to be flexible to make the biggest savings. This follows findings from holiday price comparison website icelolly.com, which has reported an unprecedented increase in traffic for next year’s peak summer period. The latest statistics show that searches… Read More
Announcing icelolly.com’s sponsorship of ITV’s bang on the money
icelolly.com are pleased to announce their national sponsorship of ITV’s Bang on the Money, a new Saturday night game show that pits two teams against each other in a series of games that will test their skills and smarts. Hosted by XFM’s Ricky and Melvin (Kiss FM, Sweat The Small Stuff), the show gives three friends the chance… Read More