“Expert knowledge of your customer is critical to success,” says Ross Matthews, Chief Marketing Officer at icelolly.com Understanding the psychology of your consumer is incredibly important for all online platforms, especially in the travel sector – which, as we all know, is so heavily influenced by both economic and emotional factors. As a business, we… Read More
Last minute holidays surge by 34% following general election result
“UK holidaymakers looking to secure a late deal as sterling weakens,” says icelolly.com Holiday booking demand surged by 24% in the days following the general election result, according to latest data from price comparison site, icelolly.com. Searches for last minute* holiday packages also saw a huge uplift of 36% during the same period. The most… Read More
icelolly.com targets millennials with ‘Holiday Scoop’ Youtube vlog
Leading holiday price comparison site, icelolly.com, has launched Holiday Scoop – a YouTube show aimed at engaging millennials by providing exciting online travel content in a bitesize format. The Holiday Scoop show, which is hosted by popular vlog duo Kinging It, includes a combination of expert travel news and tips, surveys, Q&As, unique destination spotlights… Read More
icelolly.com wins regional business transformation management award
Holiday price comparison site icelolly.com won the BVCA regional business transformation management team award for Yorkshire and the North East. As regional winner, icelolly.com has now been shortlisted for the national awards, which are held in London on November 30th. The BVCA Management Team Awards, produced in association with Grant Thornton UK LLP, is an annual… Read More
icelolly.com increases customer conversion though split testing
Leading holiday price comparison site icelolly.com has increased overall customer conversion by nearly 20% following user experience workshops and extensive research into the functionality of its website. During the course of their UX research, the product team at icelolly.com quickly realised that many best practices for usability were not necessarily right for their visitors. Using… Read More
icelolly.com targets growth with new handpicked ‘Top Deals’ service
icelolly.com, the UK’s leading holiday price comparison website, is targeting year on year growth and new advertiser acquisition in the next 12 months with the introduction of its ‘Top Deals’ offering. Launched on the back of a strong Black Friday trading period, the new service is an expansion into the curated deals space for icelolly.com…. Read More
London tops list of UK cities most desperate for a break
“Three quarters of people desperate for a holiday, with London topping the list of ‘bluest’ UK cities,” says icelolly.com New research published today has revealed that a whopping 76% of Brits are in desperate need of a break, with over half (57%) craving a beach holiday to banish the January Blues. The research was commissioned… Read More
icelolly.com announces national ITV sponsorship and TV campaign
Leading holiday comparison website icelolly.com has announced it will sponsor ITV’s You’ve Been Framed in 2017. The high profile sponsorship reflects a significant investment for the Leeds based travel price comparison site founded in 2005, who will also return to national TV advertising in January with their “Compare. Call. Save” campaign. Running from 2nd January… Read More
icelolly.com accredited by Best Companies
Holiday comparison website icelolly.com has been awarded a two-star accreditation by the highly respected Best Companies, demonstrating its commitment to attracting and retaining talent. Best Companies is a platform that helps businesses gain an advantage over competitors by measuring, recognising and improving employee engagement levels. It uses data-gathering and analysis tools to measure engagement from… Read More