Global fashion brand Missguided is delighted to announce the launch of MISSGUIDED VACAYS in partnership with the UK’s leading holiday comparison and deals website, icelolly.com.
The all-new MISSGUIDED VACAYS now allows the fashion brand’s customers to compare and save on millions of experiences from the UK’s leading travel companies. The bold new proposition marks the start of an exciting new partnership between Missguided and icelolly.com, which compares more holiday deals than any other website which compares more holiday deals than any other website and was last week named Brand of the Year and recognised as Best Metasearch at the Travolution Awards, the travel industry’s leading awards for innovation and excellence focussing on brands in online, digital and tech*.
The MISSGUIDED VACAYS proposition complements the brand’s already popular clothing range to provide customers with the chance to research their ultimate holiday, courtesy of icelolly.com’s highly successful online travel functionality.
Perfect for shoppers who love online shopping and travelling, MISSGUIDED VACAYS simplifies what can sometimes be a complicated process to give each customer a simple and easy way to find the very best holiday experiences in the market. All packages available on the site are covered by ATOL, so Missguided customers can rest assured that the range of affordable, low cost deals are financially protected.
With a contemporary layout and colourful imagery, MISSGUIDED VACAYS has been designed for customers seeking inspiration, new ideas and, above all, great value deals. The homepage features an easy-to-use navigation menu designed to simplify the search and book process. Whether they have a specific experience or destination in mind or are simply looking for ideas as to where to travel, Missguided customers can easily search, sort and filter package, cruise, city break or hotel-only experiences featuring real time pricing and live availability from the UK’s largest holiday and cruise providers including TUI, Jet2holidays, On the Beach, Love Holidays, Princess Cruises, Royal Caribbean and more.
Nicola McGee, Head of Performance Marketing at Missguided, said: “We’re incredibly excited about the partnership with icelolly.com and see it as a natural synergy between two core verticals that resonate with our core customer. It’s been great collaborating with another Northern firm to bring this project to life.” Nick Bamber, Marketing Director at Missguided, said: “Working with icelolly has been incredible. From day one, both companies shared not only a passion for their customers, but also a strong entrepreneurial culture that enabled us to get this project off the ground. We are super excited to see how much further this partnership can go.”
Darren Kunar, Head of Marketing Communications, icelolly.com, added: “We are delighted to partner with Missguided and use our experience and expertise to provide an unparalleled service that allows their customers to find the very best value holiday deals in the market. The site features exclusive offers from some of the biggest brands in travel, with our partners offering great value-for-money experiences designed to entice customers whatever their age, budget or tastes. Whether they’re looking for an all inclusive holiday, an exciting city break, a cruise or simply a last minute deal, MISSGUIDED VACAYS powered by icelolly.com is the ideal place to find the perfect holiday.”
Missguided is one of the fastest growing women’s online retailers in the world. Founded in 2009 by Nitin Passi, it has become a leading rapid fashion retailer, taking an agile approach that sees it deliver commercial and affordable products to its customers before trends hit.
Missguided is a bold, straight talking and forward-thinking fashion brand inspired by real life that aims to empower females to confident in themselves. Everything Missguided create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.
icelolly.com is the UK’s largest website comparing holiday packages and deals according to independent research by leading competitive intelligence and research company, Hitwise. Its growing stature as one of the UK’s leading travel brands has been recognised by customers and the industry alike over the past few years, most recently at the Travolution Awards 2019, where icelolly.com won the prestigious title of ‘Brand of the Year’ and was recognised as ‘Best for Metasearch’.
Previous awards include being named Travel Brand of the Year (<£25m) at the Travel Marketing Awards 2019‘ and Best Website’ at the Northern Digital Awards 2019; ‘Rising Brand of the Year’ and ‘Best Use of Social Media’ at the Travolution Awards 2018; ‘Travel & Tourism eCommerce Website of the Year 2018’ at the Northern eCommerce Awards; and ‘Innovation in Integration: Combining Tech Powers’ at the 2018 dotmailer Email Marketing Awards: the dotties.