Leeds-based icelolly.com organise Hunmanby Gap Beach Clean on August 1 to support Make Holidays Greener campaign aimed at building awareness of sustainable travel in the UK and abroad
On Thursday August 1, the icelolly.com team joined forces with volunteers from the Yorkshire Wildlife Trust on Hunmanby Gap Beach near Filey, Yorkshire, for the company’s first-ever Summer Beach Clean.
The initiative saw the UK’s largest holiday comparison and deals website play its part in ABTA and Travelife for Accommodation’s Make Holidays Greener campaign, which is designed to help foster understanding of the ways that everyone can help to protect the environment and wildlife. With ‘Reduce, Reuse, Recycle’ as its theme, the Make Holidays Greener campaign encourages holidaymakers and the trade to create better places for locals to live in and travellers to visit.
Departing Leeds by coach at 9am, the team of icelolly employees arrived at Hunmanby Gap Beach near Scarborough at 10.30am, with the collection starting at low tide just after at 11am.
The clean-up was organised for icelolly by the Waves of Waste Coordinators from the Yorkshire Wildlife Trust, whose Waves of Waste programme has become a well-established fixture on the region’s coast.
Luzanne Fletcher, an active member of the Trust, gave a short motivational speech on the day to illustrate the importance of beach cleans to the region and what impact rubbish can have on the environment as well as wildlife. The icelolly team were then furnished with litter pickers and reusable bags to collect the assorted refuse, where the top five types of rubbish collected were:
- Plastic – by a significant margin
- Sanitary waste
“We’re delighted to join the industry’s efforts to Make Holidays Greener and raise awareness of how our customers can make a positive social and environmental impact while they are on holiday,” explains Richard Singer, CEO, icelolly.com. “Although we feature holiday deals to destinations around the world and the UK, icelolly takes great pride in being a Leeds-based business. In collaboration with the Yorkshire Wildlife Trust, we marked National Yorkshire Day by helping to raise awareness of the simple steps we can all take to protect the environment and wildlife, whether at home or abroad.”
With the Beach Clean taking place in the height of summer, the day ended at the local Beach Cafe, where employees and volunteers came together for some well-earned refreshments including snacks, drinks and – of course – ice lollies!
- To find out more about the Make Holidays Greener campaign, visit: https://makeholidaysgreener.com
- To find out more about the Yorkshire Wildlife Trust, visit: https://www.ywt.org.uk/wildlife/conservation-action/marine-conservation/marine-pollution
icelolly.com is now officially the UK’s largest package holiday comparison site according to independent research released by leading competitive intelligence and research company, Hitwise. With more than 20 million visitors each year and one of the largest Social followings in travel, icelolly.com allows customers to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies. icelolly.com’s growing stature as one of the UK’s leading travel brands was recognised by customers and the industry alike in 2018 – a trend which has continued into 2019. The company was named ‘Rising Brand of the Year 2018’ at the Travolution Awards, also winning for ‘Best Use of Social Media’; ‘Travel & Tourism eCommerce Website of the Year 2018’ at the Northern eCommerce Awards; and won the award for ‘Innovation in Integration: Combining Tech Powers’ at the 2018 dotmailer Email Marketing Awards: the dotties. It was also named ‘Best Website’ at the Northern Digital Awards 2019 and recognised as Travel Brand of the Year (<£25m) at the Travel Marketing Awards 2019.