Richard Singer, chief executive of icelolly.com, says: “January searches at icelolly.com highlight that holiday-goers are still cost-conscious, but if they are going to treat themselves to a holiday they want luxury and relaxation.
“We’ve seen searches for holidays with a meal plan – either all inclusive or half board –up by a third versus last year. This is no surprise, as we know that holidaymakers are concerned about exchange rates and this will save them money and remove uncertainty.
“More than 40% of our users are filtering searches to four star resorts, and a further 30% to five star resorts. The message here is loud and clear: Brits this year aren’t just looking for cheap deals, they are seeking out a little luxury.
“Following a 20% rise in searches for cruise holidays at the end of 2017, we’ve now seen a clear trend in rising demand for Mediterranean cruises, which have also jumped up by 20% compared to this time last year.”
Senior Account Executive, MC2
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is one of the UK’s leading holiday comparison websites, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from some of the top travel companies. Booking is simple, fast, and because all holidays are protected, safe – Once a customer has searched for their holiday on icelolly.com all they have to do is call the phone number, or visit the website of the dedicated travel provider, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different travel companies, who add their best offers daily, allows customers to save time researching their holiday and save money, making icelolly.com a firm favourite with British holidaymakers.