Company now most trusted holiday comparison and deals website in the UK
icelolly.com, the UK’s leading holiday comparison and deals website, has this week received a five star rating on Trustpilot. The rating, which is based on 7,685 customer reviews, places icelolly at the very top of the holiday price comparison category.
The company started using Trustpilot in November 2013, with the aim of building brand awareness and ultimately becoming the number one market leader within holiday price comparison. icelolly.com customers are invited to leave reviews based on their experiences using the website, whether that be through search or via its deals platform, which relaunched at the beginning of the year and includes a wide selection of experiences including traditional beach holidays, city breaks, cruise, escorted tours and more.
Leveraging authentic reviews from real customers, Trustpilot functions as a review community that connects businesses with their customers and aims at building trust and transparency between the two sides. Welcoming reviews good or bad, every icelolly reviewer receives a personalised response within 24 hours of it being received. 97% of the reviews left in 2019 have been of a 4 or 5 * rating, with 90% of reviews unprompted.
Awareness of the icelolly.com brand now stands at 40% – an increase of +5% since the turn of the year – and the Trustpilot score further reflects the company’s ambition of becoming one of the UK’s favourite holiday brands.
The first half of 2019 has seen icelolly reinforce its position as the UK’s leading holiday comparison and deal travel deals site. The company launched a new advertising campaign earlier in the year, which centres around customers’ experiences and how they create their own stories while on holiday by trying something new or going somewhere different. Complete with the tagline: Do It For The Stories – We’ll Find The Deal To Get You There, activity so far includes peak time spot TV during popular shows including Emmerdale, Coronation Street and easyJet: Inside the Cockpit, as well as the sponsorship of Piers Morgan’s Life Stories on ITV1 and sponsorship of Family Guy, American Dad and The Cleveland Show on late peak ITV2, the most watched digital channel for 16-34 year olds. The campaign creative extends across digital and online including targeted email and social activities.
“Without good service and a company that customers value and would recommend to others, we are nothing,” explains Richard Singer, CEO, icelolly.com.
“We place our customers at the heart of everything that we do, and the five-star rating on Trustpilot, which places us at the very top of the holiday price comparison and deals ranking, is a magnificent achievement we take great pride in. It shows how a great team, quality products, good partners and brilliant customer service really can make a difference.”
To see the full ranking, visit https://uk.trustpilot.com/price_comparison_site