icelolly.com is partnering with Sykes Cottages this month, to promote its UK cottage offering and tap into the current demand for ‘staycation’ breaks.
The collaboration, which is set to launch on 1st October and run throughout the month, will see leading price comparison site icelolly.com merchandise Sykes Cottages products through a takeover of its staycation landing page. This will run in conjunction with a number of exclusive promotional deals and offers for icelolly.com’s 1.5 million email subscribers, as well as an exciting competition from 17th October, which will give customers the chance to win £500 in vouchers toward the cost of a cottage.
Since its inception over 25 years ago, Sykes Cottages has grown to become the UK’s leading independent lettings agency, with over 7,000 rental cottages for all types of customer and occasion. Sykes’ high-quality offering, focus on customer service and value-for-money credentials are a hit with holidaymakers, with over 100,000 trips booked with the company each year.
Previous promotions of this kind have proven to be highly successful for icelolly.com, for example, the company has referred around 120k customers to affiliated partners from its UK homepage in 2016 alone. As the UK holiday market is currently enjoying an unprecedented boom, this latest collaboration looks set to follow that lead. The current value of sterling also means that Britain is an excellent destination for people visiting from the USA or Europe, with traditional holiday destinations such as Whitby and Cornwall proving to be extremely popular.
Andrew Latham, CEO of icelolly.com, said: “UK travel currently represents a huge opportunity, and it’s something we’re keen to develop through partnerships such as this one. We pride ourselves on the highly discerning process by which we select our partners, so Sykes Cottages – a highly respected player within the staycation market – seemed like a great fit as we look to expand our UK holiday offering. We hope our customers will be delighted with the excellent promotions on offer, and hope to see a strong uplift in sales as a result.”
ENDS
Press contact:
Brodie Hayward
Account Manager, MC2
brodieh@thisismc2.com
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is today one of the UK’s leading holiday price comparison websites, with more than 20 million visitors each year.
Customers can compare 130 million great deals on package holidays from some of the top travel companies every day. Booking is simple, fast and safe – all a holidaymaker has to do is call the phone number provided and they will be connected to a dedicated travel agent advertiser partner, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different Travel Agent Partners, who add their latest offers daily, allows customers to save money on their holiday booking, making icelolly.com a firm favourite with British families.