icelolly.com has announced a new partnership with tour operator Enable Holidays, allowing the leading holiday price comparison site to offer a range of fully accessible package breaks for the first time.
The move comes as a result of growing consumer demand for accessible holidays. Requests for holidays that are guaranteed suitable for disabled and reduced-mobility customers have seen a marked increase on icelolly.com’s live chat functionality over the past 12 months.
Established in 2004, Enable Holidays offers a range of over 500 accessible holidays in more than 50 destinations worldwide. It was the first UK tour operator to be accredited with competency in the field and its high-quality offering and focus on customer service have been a hit with holidaymakers ever since.
Unlike many other providers, Enable Holidays is able to guarantee adapted facilities for customers when booking, rather than simply requesting in-resort services which may transpire to be unavailable upon arrival. This can range from booking adapted bathrooms with wheel-in showers to close liaison with airlines to ensure individual requirements are met and booking special excursions when in resort.
The market is a relatively new one, but is seeing a boom. Recent estimates suggest that around 16% of working adults are considered to have a disability, with 770,000 registered disabled children in the UK. Disabled travellers also have considerable spending power; over £12.4 billion was spent on domestic accessible tourism alone last year.
Andrew Latham, CEO of icelolly.com, said: “Holidaymakers have been calling out for better provision of travel options for disabled customers, and we knew it was time to sit up and listen. We believe that this new partnership will not only offer another strand of great service for our customers, but also help to shine a light on the importance of catering for this sometimes-overlooked customer.
“We carefully select our partners and Enable – with its highly-respected credentials in the accessible travel space – seems like a great fit for our brand. We know that our customers, who might benefit from these types of holidays, will feel both completely comfortable and well cared for by booking accessible holidays with Enable Holidays through icelolly.com in future.”
Senior Account Executive, MC2
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is today one of the UK’s leading holiday price comparison websites, with more than 20 million visitors each year.
Customers can compare 130 million great deals on package holidays from some of the top travel companies every day. Booking is simple, fast and safe – all a holidaymaker has to do is call the phone number provided and they will be connected to a dedicated travel agent advertiser partner, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different Travel Agent Partners, who add their latest offers daily, allows customers to save money on their holiday booking, making icelolly.com a firm favourite with British families.