‘Nakations’ set to enhance holiday price comparison and deals website offering
icelolly.com has launched an all-new deals collection designed for the rising number of open-minded travellers who want to experience a freer lifestyle when on holiday. The Naked Holidays Collection brings a range of unique experiences together in one place, catering for holidaymakers looking to enjoy a naturist lifestyle on their next holiday.
Specifically designed for naturists, nudists and other free spirits embracing body positivity, the Naked Holidays Collection capitalises on growing momentum in the sector by highlighting the different types of experiences available.Incorporating icelolly’s industry-leading technologies to make the search and book process simple and easy, the Collection will include a selection of deals from leading operators including TUI, The Holiday Place, LoveHolidays, Very Holidays and Exclusive Trips to offer customers the finest deals in the market.
With a host of well-established cruise companies including Azamara, Royal Caribbean and Celebrity Cruises now offering nude and hedonistic experiences*, a range of new adult-oriented resorts opening in recent times and TV shows such as Channel 4’s Naked Beach and Netflix’s Bonding ratings winners, experiences of this type look set to continue to grow in popularity.
Encouraged by feedback from operators and advertising partners, icelolly is set to play a key role in making ‘Nakations’ even more popular with the increasing number of customers who enjoy this type of specialist holiday.
Since the relaunch of the Deals platform late last year, which coincided with the roll-out of icelolly’s Do It For The Stories campaign that illustrates how customers can create lasting holiday memories while on holiday, icelolly’s goal has been to encourage customers to try something new or go somewhere different. This has included traditional beach customers trying a cruise for the first time, an escorted tour to the far reaches of Europe and Asia or a weekend break to the Lake District. The Naked Holidays Collection is a natural progression of this initiative, which today sees icelolly offer its customers a range of holiday options that now caters for all tastes and budgets.
“We are constantly looking at ways to improve our holiday and deals offering,” explains Claire Willoughby, Product Director, icelolly.com.
“Naturist & nude and hedonistic holidays* were seen as quite niche in the past, but they are rapidly growing sectors, which is why we are giving them their own dedicated Collection on icelolly.com.
“As part of our ‘Do It for the Stories’ campaign, we love the fact that everyone has a different story to make for themselves on holiday. The new Naked Holidays Collection, complete with offers and ‘experiences’ from the leading UK providers, takes this to the next level.”
To find out more, visit https://www.icelolly.com/deals/naked-holidays
icelolly.com appreciates that naturist holidays are an expression of freedom
and body acceptance and differ greatly from hedonistic experiences. Even though the two are grouped together under one umbrella category on our website to make them distinct from our other Collections (which include Families, Luxury, Cruise and more), it is not and never will be our intention to suggest that these two very different lifestyle choices are one and the same.
For further information, please contact Ian Benjafield at: email@example.com or call 07951452007