All-new music selection music to the ears of icelolly customers
icelolly.com has launched an all-new official Spotify account, offering customers the opportunity to stream and listen to music designed to offer them the perfect holiday soundtrack.
Whether enjoying a beach holiday in Barbados, sunning it in Salou or enjoying the glorious weather in the UK, there’s a playlist for every type of trip and traveller.
The playlists have been launched as part of icelolly’s Do It For The Stories campaign*, which centres on customers’ experiences and how they create their own stories while on holiday. Compiled by the icelolly team, golden oldies come together with up-and-coming artists to form a summer song selection to suit all tastes.
From Classic Rock to Campervan Cruising, Indie Summer to Getaway Chill, Cheesy Pop to R&B Jams and more, the Spotify account currently features 20 playlists. More are set to follow, with the holiday comparison and deals website encouraging holidaymakers to put forward their own playlist suggestions via https://www.facebook.com/icelollyholidays/ or https://twitter.com/icelollyholiday, using the #DoItForTheStories hashtag.
“Music can strike a chord with us at any time – it can mark the moment or remind us of a time or place,” explains Darren Kunar, Head of Marketing Communications, icelolly.com. “We’ve created these playlists for those about to travel or to listen to on their return. Whether you’re set to enjoy a road trip with friends, build sandcastles with the kids, simply lounge by the pool or are looking to relive a favourite memory of your time away, we’ve got a holiday playlist for you.”
To find the perfect playlist to match your holiday story, visit https://icelol.ly/2Hnqs2s.
*In December 2018, icelolly.com launched a significant business partnership with ITV designed to drive brand awareness and supercharge growth. The ‘Do It For The Stories’ campaign will see the holiday price comparison and travel deals brand maintain an ‘always-on’ presence across the ITV Family throughout 2019 and into early 2020 through spots and sponsorship. It also extends across digital & online including targeted email and social activities. To find out more, visit https://icelolly.company/press.