Leading holiday price comparison site icelolly.com has created 250 hours of extra dwell time on its mobile app through the introduction of a new ‘Holiday Helper’ game.
The game, which currently counts over 21,000 plays, aims to provide inspiration by asking a series of five questions on user’s holiday preferences (e.g. ‘sun or city’, ‘peace or party’). The user’s ‘ideal’ holiday destination is generated on the basis of their responses, with suggested options for flights and accommodation specific to that location. Since launching in June 2017, analysis show that the app has created an extra 248.4 hours of in-app dwell time, as well as almost 298,000 extra sessions.
The icelolly.com app offers an easy to use comparison service through which users can launch highly personalised searches based on holiday type, airport, destination (with an ‘any destination’ option), dates, duration, and board basis – from an unrivalled selection of partner holiday providers.
Ross Matthews, CMO of icelolly.com, comments: “Mobile is an increasingly important part of our business, accounting for nearly 60% of web traffic. Last year alone we saw a 10% growth in the % of users visiting via mobile and a 13% increase in total app sessions, with figures continuing to grow.
“We are therefore constantly working to stay ahead of current trends, in order to provide a comprehensive and user-friendly service to our customers. The ‘Holiday Helper’ feature is just one part of this, and proves the power of gamification in improving consumer engagement. We believe it has strengthened our mobile offering, which in turn has tangible benefits for our partners and advertisers.”
ENDS
Press contact:
Emily Learmonth
Senior Account Executive, MC2
emilyl@thisismc2.com
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is today one of the UK’s leading holiday price comparison websites, with more than 20 million visitors each year.
Customers can compare 130 million great deals on package holidays from some of the top travel companies every day. Booking is simple, fast and safe – all a holidaymaker has to do is call the phone number provided and they will be connected to a dedicated travel agent advertiser partner, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different Travel Agent Partners, who add their latest offers daily, allows customers to save money on their holiday booking, making icelolly.com a firm favourite with British families.