Late Summer marketing campaign sees UK’s fastest growing holiday price comparison platform focus on London and the South East
icelolly.com has launched the next phase of a comprehensive summer marketing initiative specifically focused on raising awareness of the metasearch and holiday price comparison platform in London and the South East.
Designed to maximise brand awareness, drive new customers and inform broader audiences about how icelolly.com can help save them save time and money when booking their holiday, the 10 week campaign, which includes central London coffee shop takeovers, M25 lorry advertising and prime time sponsorships on the ITV Network, will see icelolly advertise on London’s Underground for the very first time from this week.
The company will feature on billboard advertising in 18 tube stations across London’s underground network, each incorporating bold icelolly branding and the simple message: Compare Millions of Holiday Deals.
Additional London-centric brand activity over the last month includes branded coffee cups in a host of popular independent coffee houses in the capital and a fleet of branded lorries taking to London’s roads including the M25. Wrapped in icelolly’s colours & logo, beach ball graphics and the names of some of the company’s most popular holiday search destinations, the vehicles have over 55,000 opportunities to be seen per day according to Department for Transport data.
“icelolly.com currently indexes highly in the Midlands, Northern England and Scotland,” explains Ross Matthews, CMO, icelolly.com. “This series of activities marks a prolonged period of advertising specifically to an audience in the South East, which is a core target market for our business. Our ambition is to become the most recognisable holiday price comparison website in the UK, and we’re confident that this London focussed campaign is a further step towards achieving that.”
It builds on the success of icelolly’s multi-platform marketing initiatives since the turn of the year, which include a partnership with McDonald’s for its popular Monopoly campaign; ongoing regional Weather sponsorship across Capital Radio stations in association with Global; Regular TV sponsorships and online and social media-driven activities such as the #ShutTheCupUp World Cup competition.
Founded in 2005, icelolly.com is now the UK’s fastest growing holiday comparison website according to Hitwise data Q1 2018. Users of icelolly.com’s holiday metasearch and travel deals platform can compare and save on millions of great deals on package holidays, cruises and UK breaks from the UK’s leading travel companies. All holidays advertised in the icelolly.com marketplace are ATOL protected. Following a relaunch of its core platform in late 2017, icelolly today compares over 100 million holiday offers from some of the UK’s top travel companies. With a database of 2 million and social media followers of over 400,000, it welcomes over 20 million visitors to its site each year, generating over 40m search queries annually.