- Simon Lloyd to join holiday comparison and deals website as Chief Marketing Officer
- Elliot Muscant named icelolly.com Non-Executive Advisor
icelolly.com has announced two senior management appointments as the holiday comparison and deals website looks to supercharge growth through 2020 and strengthen its position as one of the UK’s favourite travel brands.
Simon Lloyd has been appointed as icelolly.com’s new Chief Marketing Officer and will start his new role on 6th January 2020.
Simon has previously held a number of executive roles with leading British brands including AXA, Superdry, BBC and Virgin Atlantic, where he was the Chief Marketing Officer.
Reporting directly to icelolly.com CEO Richard Singer, Simon will be responsible for shaping the company’s strategic approach to marketing, working closely with the broader Commercial and Product teams.
“I am delighted to welcome Simon to the icelolly.com team as our Chief Marketing Officer,” says Richard Singer. “He has an excellent track record for building brand equity within and without travel, with senior expertise in brand, CRM, insights, content, social, digital marketing and media engagement. 2020 is set to be an exciting time for icelolly.com as we look to raise the brand’s profile and drive differentiation. Simon’s role will be pivotal to achieve our ambitious growth targets.”
Explains Simon: “I am thrilled to be joining icelolly.com at such a great time. I look forward to working with the team to continue the great work already undertaken, focussing on creating and delivering best-in-class marketing initiatives to inspire new and existing customers as we scale icelolly.com further.”
In addition to Simon’s appointment, icelolly.com’s Board has been bolstered with the appointment of Elliot Muscant as Non-Executive Advisor. The co-founder and Managing Partner of marketing agency, Open Partners, former CEO of Dentsu Aegis and MD of MediaVest Manchester is a serial entrepreneur who enjoys comprehensive experience in the marketing sector at the very highest level.
Commenting on Elliot’s appointment, Richard Singer says: “We are delighted to welcome Elliot to the Board during this exciting period for icelolly.com. He brings a unique, strategic vision and perspective to the company. As we look to further develop our customer proposition and expand, his wealth of experience in growth businesses and digital marketplaces will be invaluable.”
Simon and Elliot join icelolly.com at the end of a highly successful year that has seen the brand recognised with a host of awards. These include Best Travel Comparison Website at the British Travel Awards 2019; Travel Brand of the Year and Best Metasearch at the Travolution Awards 2019; Best Travel Comparison Website at the Travelmole Awards 2019; and Travel Brand of the Year at the Travel Marketing Awards 2019.
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For further information, please contact Ian Benjafield at ian.benjafield@icelolly.com or call 07951452007
About icelolly.com
icelolly.com was this year named the UK’s largest website comparing holiday packages according to independent research by Hitwise. With more than 20 million visitors each year and one of the largest Social followings in travel, icelolly.com allows customers to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies. The company was named Best Travel Comparison Website at the British Travel Awards 2019; Travel Brand of the Year and Best Metasearch at the Travolution Awards 2019; and Best Travel Comparison Website at the TravelMole Awards 2019. Prior accolades include Travel Brand of the Year (<£25m) at the Travel Marketing Awards 2019; Best Website at the Northern Digital Awards 2019; Rising Brand of the Year and Best Use of Social Media at the Travolution Awards 2018; Travel & Tourism eCommerce Website of the Year 2018 at the Northern eCommerce Awards; and Innovation in Integration: Combining Tech Powers at the 2018 dotmailer Email Marketing Awards: the dotties.