Holiday meta search and travel deals platform icelolly.com has launched a new ‘audience powered’ media solutions arm, capitalising on the data generated from the 40m search queries that it receives each year. The latest launch follows hot on the heels of the reboot of the icelolly.com holiday comparison marketplace in January 2018.
New media solutions for advertisers
The new media solutions arm now offers advertisers an opportunity to reach and re-target audiences who have shown a clear intent to research and book holidays across a range of programmatic media solutions including display, native ad formats, social media and email. In beta throughout Q1 2018 with only a few selected advertisers, the service is now to be made available to the +30 travel companies currently advertising within the icelolly.com marketplace.
icelolly.com captures 1st party browsing data and does not capture any personally identifiable data about its users at any time. It creates anonymised audience segments by holiday destination, UK departure airport, party size, budget and up to 200 data points per user’s visit to build highly targeted user segments. Using this approach icelolly.com has created highly engaging advertising campaigns for its advertisers to reach new audiences with their product or brand campaigns.
CEO icelolly.com, Richard Singer, said, “Since the launch of our new holiday comparison platform in January, we have seen a significant appetite from advertisers to extend their partnership with icelolly.com to access all of our audiences across our media portfolio. These advertisers are not exclusive to holidays, but also cruise, airlines and tourism boards. In light of this we have established a new media solutions arm and put in place an experienced team, to deliver successful and innovative campaigns”.
Notes to editors
Founded in 2005, icelolly.com is now the UK’s fastest growing holiday comparison website according to Hitwise data Q1 2018, with more than 20 million visitors each year generating over 40m search queries annually.
Users of icelolly.com can compare millions of great deals on package holidays, cruises and UK breaks from the UK’s leading travel companies. All holidays advertised in the icelolly.com marketplace are ATOL protected.
Being able to compare deals from more than 30 different travel companies, who add their best offers daily, allows customers to save time researching their holiday and save money, making icelolly.com a firm favourite with British holidaymakers.