All-new function designed for customers looking to find the best deals in the year ahead
The UK’s fastest growing holiday price comparison and travel deals website has launched a pricing calendar that allows customers to compare year-round prices.
Following on from the introduction of a pricing ticker tape last year, which automatically displays the cost of departure dates three days either side of that searched for by the customer, the new functionality allows customers to compare prices over the course of the entire month of that search via a dedicated button, then move back and forth over the following 12 months to see how prices vary. A simple click on a price allows the customer to search for holidays matching their selected date range.
Other tools on icelolly.com allow customers to refine their holiday search across a range of criteria including the type of hotel they wish to stay in, star rating, budget, board basis and travel provider.
The function uses 12 million different search combinations across icelolly’s top 20 destinations to ensure that prices are instantaneously displayed and are as accurate as possible. While some OTAs and flight-only or hotel-only websites feature year-round pricing calendars, this is the first time that a consolidated offering allowing customers to compare real-time deals across an entire year has been featured on a holiday price comparison website.
As with all new functions, advanced measurement and multivariate testing was undertaken over the course of a test period. In the two weeks before the Calendar was fully rolled out, the average swing from selected date to actual departure date was 10 days. For those customers who used the calendar, conversion and referral rate rose by over 30%.
Tony Iacobucci, Chief Technology Officer, icelolly.com, said: “Our aim is to make finding the right deal as easy and stress-free as possible for our customers, whatever their tastes or budget.
“We offer millions of holiday experiences from nearly all the major travel companies in the UK, and this new feature allows customers to refine their search results using several criteria to see where the best deals are across the entire year.
“Essentially, if they have their heart set on a specific destination, our customers now have the advantage of being able to search the days, months or even year ahead to find the deal that’s right for them.
“Everything we do revolves around placing the customer at the heart of our business, and this is the perfect tool for families with flexibility over the school holidays or those who are not tied to a specific travel date.”
The new functionality joins a long line of sophisticated search enhancements designed to improve the icelolly.com user experience while delivering high quality leads to the company’s trade partners.
Note to Editors
Icelolly.com’s Top 10 Search Destinations for Summer 2019:
- Majorca, Spain
- Tenerife, Spain
- Costa Blanca, Spain
- Lanzarote, Spain,
- Fuerteventura, Spain
- Gran Canaria, Spain
- Costa Del Sol, Spain
*Top 10 destinations for May-September 2019 based on searches between Jan-June 2018
For further information, please contact Ian Benjafield at: firstname.lastname@example.org or call 07951452007