The introduction of cruise holidays has proved smooth sailing for icelolly.com, the UK’s leading holiday price comparison website, with interest in cruise products rising by 20% year on year.
The success of the launch, which is part of a wider redevelopment strategy by icelolly.com, has been fuelled by partnerships with major cruise holidays agents such as Iglu Cruise, Vision Cruise and Cruise Kings.
icelolly.com will further cement its commitment to the cruise market when it returns to TV this month with an advertising campaign centred around its expanding cruise offering. Running from Boxing Day, the campaign marks the first time that icelolly.com has featured its cruise holiday comparison within its advertising activity.
Commenting on the cruise focus, Ross Matthews, Chief Marketing Officer at icelolly.com, said: “With over 20m visitors a year, icelolly.com is already well-known for package holidays. However, since launching this year, we’re now seeing strong visitor growth across our cruise comparison function, with searches and enquiries up 20% as compared to this time last year.”
“It’s a very exciting time for the cruise market; we’ve found that the huge choice of destinations, varied dining options and fantastic entertainment choices all appeal to our users. What’s more, icelolly.com’s savvy customers are quick to see the value in cruising as a cost-effective option for their getaways. With this in mind, now is the time for us to invest in raising awareness of our cruise offering in our 2018 TV advertising.”
Andy Harmer, SVP Membership/ Director at CLIA UK, said “We are delighted to see icelolly.com support the cruise industry through its TV campaign. The future is bright for the UK Cruise industry and to see traditional package holiday companies, such as icelolly.com, feature cruise holidays in their advertising is testament to that.”
As part of the campaign, icelolly.com will also be offering a free cruise holiday to the one millionth visitor to the cruise channel on icelolly.com in 2018. The promotion starts on the 1st January and the lucky winner will be notified when they visit the cruise comparison channel.
icelolly.com is producing bespoke 30” and 10” adverts featuring the major cruise lines. The campaign runs from Boxing Day.
Senior Account Executive, MC2
0161 236 1352
Notes to editors
Founded in 2005, icelolly.com is one of the UK’s leading holiday comparison websites, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from some of the top travel companies. Booking is simple, fast, and because all holidays are protected, safe – Once a customer has searched for their holiday on icelolly.com all they have to do is call the phone number, or visit the website of the dedicated travel provider, who will process their reservation as well as provide all the required information.
Being able to compare deals from more than 30 different travel companies, who add their best offers daily, allows customers to save time researching their holiday and save money, making icelolly.com a firm favourite with British holidaymakers.