icelolly.com has announced that Chris Webber has joined the business as Head of Marketplace. The creation of the new role follows a significant period of investment and innovative approach towards improving the breadth of choice and functionality of icelolly.com.
Chris joins icelolly from Mosquito, the Manchester-based Marketing and Advertising agency, having previously spent ten years at TravelZoo, most recently as a Senior Producer. Responsibilities included content and campaign producer for all airline and OTA accounts for the UK business; managing the business’s flight metasearch product; overseeing strategy for all marketing activity (PPC, SEO & content creation); and lead on commercial relationships with OTAs and airline partners.
In his new role, Chris will focus on developing the icelolly Search platform, both from an advertiser and customer perspective and work closely with the broader Commercial and Product teams. He will report directly into Ross Matthews, Chief Marketing Officer, icelolly.com.
“It is testament to the progress we have made that someone of the calibre of Chris has joined icelolly.com,” said Richard Singer, CEO.
“We have undergone transformational change in the last few years, which has seen us cement our position as the UK’s most visited holiday comparison site*. Having worked with Chris for over 5 years, he brings a deep, data-driven understanding of Search products and enjoys excellent partner relationships, which will undoubtedly help to supercharge our growth”.
*icelolly.com is now officially the UK’s largest package holiday comparison site according to independent research released by leading competitive intelligence and research company, Hitwise. With more than 20 million visitors each year and one of the largest Social followings in travel, icelolly.com allows customers to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies. icelolly.com’s growing stature as one of the UK’s leading travel brands was recognised by customers and the industry alike in 2018 – a trend which has continued into 2019. The company was named ‘Rising Brand of the Year 2018’ at the Travolution Awards, also winning for ‘Best Use of Social Media’; ‘Travel & Tourism eCommerce Website of the Year 2018’ at the Northern eCommerce Awards; and won the award for ‘Innovation in Integration: Combining Tech Powers’ at the 2018 dotmailer Email Marketing Awards: the dotties. It was also named ‘Best Website’ at the Northern Digital Awards 2019 and recognised as Travel Brand of the Year (<£25m) at the Travel Marketing Awards 2019.