On Thursday (19th), Darren Kunar, shared the six steps needed to overcome any data challenge with other marketers at the dotmailer Summit in London.
Darren, the Head of Marketing Communications at icelolly.com, presented a talk entitled, ‘Driving Dynamic Content Without Dynamic Data,’ which discussed how data is the perennial barrier to marketers being able to achieve what they want with their email marketing.
He said: “To ensure your email program is the best in class, it is of vital importance to consider every available data stream and analyse its strengths and potential uplifts to bolster our customer-focused email campaigns. Putting customer interaction first with intelligent data is what icelolly.com stands for.”
The talk draws on the personal experience of Darren and his team. More specifically, it focuses on how they were not about to let their seemingly insurmountable data challenges stand in their way and created a six step approach to overcome them.
Darren Kunar: Driving Dynamic Content Without Dynamic Data
Key takeaways from the talk include:
- You may not have perfect data set, but you still may have the right data set
- Six steps to overcome any data challenge
- How to define what success looks like from both the customer perspective and your own
ENDS
Press contact:
Rae Coppola
SEO Executive
icelolly.com
rae.coppola@icelolly.com
Note to editors
Founded in 2005, icelolly.com is one of the UK’s leading holiday comparison websites, with more than 20 million visitors each year.
Customers can compare millions of great deals on package holidays, cruises and UK breaks from top travel companies. Booking is simple, fast, and because all holidays are protected, it’s also safe. Once a customer has searched for their holiday on icelolly.com all they have to do is call the phone number, or visit the website of the dedicated travel provider, who will process their reservation and provide all the required information.
Comparing deals from more than 30 different travel companies allows customers to save time researching their holiday and save money. As a result, icelolly.com a firm favourite with British holidaymakers.
–
dotmailer’s Summit was designed to empower businesses to achieve excellence that comprises of a dynamic program of talks, breakout sessions and technical workshops designed to advance the day-to-day marketing of companies.